Reflecting on Goals for 2025: More, More, More

As we look ahead to 2025, our guiding principle is simple: more, more, more. At first glance, this might sound selfish, or perhaps even greedy. But let me explain what "more" means to us—it’s not about taking but about giving. It’s about expanding our impact, deepening our connections, and using every opportunity to create meaningful experiences and inspire action.

We want to engage with more students, bringing them closer to the wonders of the natural world. Every time a student discovers the intricate patterns on a leaf or sees wildlife thriving in its natural habitat, a spark is lit—one that could grow into a lifetime of curiosity and stewardship. “Kids won’t protect what they don’t understand.” By helping them understand, we plant the seeds for a generation that will care for the planet more deeply than ever before.

We want to inspire more educators, equipping them to bring the magic of the outdoors into their classrooms. Teachers are the linchpin of change, and when we empower them with tools, stories, and experiences, they ripple that inspiration out to countless students. A teacher once told us, “Your programs remind me why I became an educator in the first place.” That’s the kind of difference we want to make—rekindling passion and providing practical ways to connect students to nature.

We also want to interact with more national parks and outdoor spaces, weaving the stories of these places into experiences that are both unforgettable and transformative. But this year, we’re stepping even further—into National Forests, state parks, and other wild spaces. As we grow, we’re reminded of Edward Abbey’s words: “Wilderness is not a luxury but a necessity of the human spirit.” We want to share that necessity with as many people as possible.

Steve said it best: “It doesn’t do us any good to think outside of the box if we’re not willing to act outside the box.” So, we’re stepping outside that box with boldness and intentionality. This year, that means:

• Hosting more family engagement nights that connect students and parents with hands-on experiences and practical ways to keep exploring after the event.
• Releasing an exciting new middle school series featuring Lila and Toby, where young readers will uncover mysteries and learn about real-world environmental challenges.
• Highlighting untold stories in our parks and forests—stories of the people, wildlife, and cultures that make these places extraordinary.
• Working to build stronger partnerships with communities, organizations, and outdoor spaces to create programs that meet unique local needs.

Life is short, and the opportunities to give are endless. Every moment we spend inspiring a child, sparking an educator’s creativity, or supporting the work of conservation is a moment spent well. As we reflect on our work, we’re reminded of a simple truth: “When you love something, you’ll do everything you can to protect it.”

This year, we are challenging ourselves to dream bigger, push further, and embrace the possibilities of more. More engagement. More inspiration. More connections. Because when we give more, we grow more, and the ripple effect of our work can reach farther than we ever imagined.

Here’s to a year of no limits—a year of more, more, more. Together, let’s make 2025 extraordinary.